About Us

Hi! Welcome, we’re longtime friends Rebecca and Tania, the women behind Fallen Daisy. We’re a small-batch yarn brand rooted in story, perseverance, and resistance, and a shared love of grunge music played just a little too loud in the studio.

We believe craft is never neutral. Making things with our hands has always been a way to care for one another, to survive hard seasons, and to imagine something better than the world we were handed. Fallen Daisy exists where where color holds memory, and where yarn becomes a tool for both comfort and connection.

Our yarns are designed to be lived with. They’re meant for the socks you wear thin and mend again, the sweaters that hold your shape, the shawls wrapped around shoulders during long conversations. We focus on thoughtfully sourced bases, wearable palettes, and dyeing processes that honor variation and imperfection. We believe the act of creation is where the magic begins.

The name Fallen Daisy comes from the idea that softness doesn’t mean fragility. Much like our favorite grunge songs, it’s about tenderness paired with grit, beauty that survives pressure. Daisies grow through cracks. They persist. They fall and return. We’re drawn to what survives, even when it’s worn, weathered, or slightly undone, just like us.

Our Values

Creativity Is Political

Creativity does not exist in a vacuum. Choosing to make, to slow down, and to value skill and care in a system built on speed, extraction, and endless growth is a political act.

Capitalism asks us to produce faster, cheaper, and without rest, often at the expense of workers, the environment, and ourselves. We reject that logic. We believe craft is labor, labor has value, and creative work should not be disposable, invisible, or reserved only for those with access, money, or privilege.

Inclusivity is not optional. The fiber world should be safer, more welcoming, and more accessible across race, gender identity, size, ability, and experience level. We believe in amplifying marginalized voices, respecting the full spectrum of makers, and building community without gatekeeping.

Our yarn is an invitation to participate in a different system, one rooted in care over profit, people over scale, and mutual respect over competition. Making by hand becomes a way to reclaim agency, honor labor, and imagine something better together.

What We Choose

• Care over speed — small batches, slow releases, intentional making

• Honesty over polish — real hands, real processes, real stories

• Community over perfection — makers of all skill levels, welcomed fully

Fallen Daisy is for knitters, crocheters, and crafters who see their work as more than a hobby, who find rhythm in repetition, catharsis in making, and maybe a good playlist in the background. We understand that choosing what (and how) we make is an act of agency. Whether you’re casting on for the first time or the hundredth, we’re honored to be part of your process.

Thank you for making with us.

The People Behind Fallen Daisy

Rebecca

Rebecca has been dyeing yarn for over a decade and is one of the dyers at Fiber Circle Studio, where she dyes for the house brand and has taught a handful of professional dyers throughout Sonoma County and the North Bay. Her practice is deeply rooted in skill-sharing, consistency, and creativity.

When Rebecca isn’t dyeing, she’s balancing her successful career with drafting sock patterns, tending sourdough, and working as a potter. You’ll see her pottery appear in the shop from time to time.

Tania

Tania began dyeing yarn when she couldn’t find the exact color she wanted in the quantity she needed, a familiar origin story rooted in necessity and curiosity. While newer to the dye studio, she’s no stranger to craft or craft-based businesses.

Tania is currently focused on drafting crochet patterns with bigger bodies in mind and learning the dye process alongside Rebecca. When she’s not dyeing, you’ll find her working, attending live music and art shows with her kids, or painting. You’ll occasionally see prints of her artwork available in the shop as well.